Date: April 13th, 2009
To: Bernard McIntyre, VP of Company Communications
Via: Rakesh Rao
RE: Stakeholder analysis in relation to viral video situation
Encapsulated is the stakeholder analysis you requested. The purpose of this research is to inform you about the long run and short term impact regarding our the latest viral online video situation. Should you have virtually any questions or concerns, please feel free to get in touch at (480)570-9956.
April 13th, 2009
Bernard McIntyre
Domino's Pizza, Inc.
30 Honest Lloyd Wright Drive
Ann Arbor, MI 48106
Dear Mr. Bernard McIntyre:
The highest priority of the company is usually to maintain each of our strong popularity as well as the general well-being of the key stakeholders. With that said, it is vital that Domino's handles our current situation regarding the viral video clips. This means the business will have to get in touch with the stakeholders that have been damaged the most with this recent celebration: customers, staff, and investors.
Domino's relies on the customers and if we do not develop customer satisfaction and loyalty, we're able to forever lose them. We must relay to the customers why these horrendous virus-like videos will be in no way maintained the Domino's Corporation. Mainly because most of the customers observed these videos via online communities, the company ought to address this issue via social media. Domino's will construct a short video when the company will certainly address the current situation and what we performing to handle this.
The employees are definitely the driving force of the company. Domino's understands that the acts of Kristi Hammond and Jordan Setzer may have induced some of the employees being put in a negative light. The corporation would like to ensure our workers that these two individuals usually do not represent the 125, 500 people in 60 countries who work harder every day to provide great food and exceptional customer service. Domino's will treat this issue to the employees through e-mail when the company will certainly detail...
