Saint Petersburg State College or university
Graduate Institution of Supervision
Contemporary Strategic Analysis of Facebook . com in The ussr
Subject: Modern day Strategic Research
Authors: Group Seven of all kinds (Anne-GaГ«lle Votre Gal, Hildegunn Nesje, Andreja OjsterЕЎek, Nikolay Semakov, Roman Shapurko, Elena Shatalova (Zlochevskaya), Julia Shmeleva) Fall term 2012
Advisor: Andrei Yu. Panibratov, Mentor, Doctor in Economics, MBA
Table of Contents
Social Networks Overview5
The History from the Social Network Sites6
Part 1 . Social Networks in Russia9
Component 2 . Fb in Russia13
Facebook's Russian Story13
Porter's 5 Forces Analysis17
The worthiness chain plus the value network - common value constructions. 21
Portion 3. Strategy suggestion to get Facebook in Russia35
In cases like this study we all will evaluate Facebook inside the Russian industry with regards to modern-day strategic evaluation. In the beginning we certainly have set a few goals we want to get to as we work on the tactical questions of Facebook in Russia:
* Develop strategic opinions for business scenario through analyzing Facebook in the Russian marketplace; * Gain the ability to use the main tactics of tactical analysis and recognize all their applicability and limitations with concern to Social Networks (Facebook); * Offer an informed solution to Facebook's strategic questions in Russian industry; * Improve our team-work skills to make collective decisions in tactical analysis.
The case study assumption is corresponding to Facebook's target in Russian market:
2. Facebook can be number one Social Network web site in Russia.
Just about every analysis looks some restrictions. Ours is usually connected to the fact that classical proper analysis equipment haven not really been designed to the composition of the Internet and Great example of such, but to " normal businessesвЂќ. This makes the analysis more challenging, but also more interesting and challenging.
We certainly have divided the case study in to several thematic parts. Initially part may be the presentation of Social networks generally speaking, containing definition and the expansion history. The 2nd part looks at the subject of each of our analysis, Fb, within the framework of the Russian Social Networks industry. It also offers the chief marketplace characteristics and an overview from the main rivals of Facebook or myspace in Russian federation. In our even more analysis we have paid even more attention to the VKontakte Online social network, because it is the Social Networking innovator in Spain and therefore the biggest competitor of Facebook in Russia. The two of these companies not merely compete for the similar customer base, nevertheless also have, in some respects, progressively similar organization structures and sources of profit, especially because of the continual moves by the two Facebook and Vkontakte to imitate some features of one another (e. g. Facebook credit the idea of network credits and Vkontakte duplicating the Facebook layout). For this reason, this kind of study will most likely compare Fb against the standard of Vkontakte as the most effective and well-known social network in Russia. Even though we could took into account one more popular online social network, Odnoklassniki, which in turn currently holds the second placement in Spain, for several causes we do not think that is it a competitor we can use to evaluate Facebook. Initial, it belongs to a different proper segment, as its primary purpose is to reconnect former classmates. Facebook (and Vkontakte) in contrast are wider and do not focus on such a distinct segment. It therefore follows that the strategy of Odnoklassniki probably would not work for Fb due to their diverse strategic visions, goals and market positioning. Also, due to the high amount of si and its unique paid-for membership rights, Odnoklassniki is much less competitive in the Russian environment due to the comparatively low purchasing power...
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" Work in ProgressвЂќ
" РЎС‚Р°С‚РёСЃС‚РёРєР° РїРѕ РїСЂРѕС„РёР»СЏРј РїРѕР»СЊР·РѕРІР°С‚РµР»РµР№ Р’РєРѕРЅС‚Р°РєС‚Рµ. вЂќ [Statistics of Vkontakte end user profiles]. Habrahabr. 11 July, 2011. Seen September 19, 2012. http://habrahabr.ru/post/123856/
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[ two ]
[ 3 ]. Ellison, In. B., Boyd, D. M. " Social networks: Definition, History, and Scholarship or grant. вЂќ Diary of Computer-Mediated Communication 13(1), Article 11. 2007, http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
[ 4 ]
[ 6th ]. Glaser, M. " Your Guide to Social Networking On the net. вЂќ Aug 29, 3 years ago. PBS. http://www.pbs.org/mediashift/2007/08/your-guide-to-social-networking-online241.html.
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[ 8 ]
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[ 10 ]
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[ 12 ]
[ 13 ]. Gustin, S. " Facebook's Blame-Game: Who's at Fault for IPO Debacle? вЂќ Time Organization. September 6th, 2012. http://business.time.com/2012/09/06/facebook-blame-game-whos-at-fault-for-ipo-debacle/#ixzz26u3jfUXk
[ 14 ]
[ 19 ]. Baltaga, I. вЂћРСЃС‚РѕСЂРёСЏ РІРѕР·РЅРёРєРЅРѕРІРµРЅРёСЏ СЃРѕС†РёР°Р»СЊРЅС‹С… СЃРµС‚РµР№: РєС‚Рѕ Р±С‹Р» РїРµСЂРІС‹Рј? " [History from the Appearance of the Social networks: who had been first? ] Vsetke. 13 This summer, 2012. http://vsetke.ru/post/20447276
[ 20 ]
[ twenty-one ]. " РЎС‚Р°С‚РёСЃС‚РёРєР° РїРѕ РїСЂРѕС„РёР»СЏРј РїРѕР»СЊР·РѕРІР°С‚РµР»РµР№ Р’РєРѕРЅС‚Р°РєС‚Рµ. вЂќ [Statistics of Vkontakte user profiles]. Habrahabr. 14 July, 2011. http://habrahabr.ru/post/123856/
[ twenty two ]
[ 23 ]. Ioffe, L. " In Russia, Facebook or myspace is More when compared to a NetworkвЂќ. Bloomsberg Businessweek, Concern 4211. December 29, 2010. http://www.businessweek.com/magazine/content/11_02/b4210032487137.htm
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[ dua puluh enam ]
[ 27 ]. Loffe, M. " In Russia, Facebook or myspace is More compared to a NetworkвЂќ. Bloomsberg Businessweek, Issue 4211. 12 , 29, 2010. http://www.businessweek.com/magazine/content/11_02/b4210032487137.htm
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[ 29 ]. Loffe, L. " In Russia, Fb is More when compared to a NetworkвЂќ. Bloomsberg Businessweek, Concern 4211. December 29, 2010. http://www.businessweek.com/magazine/content/11_02/b4210032487137.htm
[ 31 ]